Waste Reduction and Recycling Works

Greeners Action collaborated with CLASH, which is the first boutique promoting Green Fashion in Hong Kong, to implement a scheme of recycling second-hand clothes. Its kick-off ceremony and the opening ceremony of CLASH were both held on 8th December. CLASH would clean the old clothes collected and then re-design them to be fashionable clothes so as to promote the messages of protecting the earth and fully utilising everything. They would sell their products to the public and donate the income to Greeners Action for the activity of “Saving Food”. CLASH has also invited Shum Ping, a famous drawer, to show his masterpieces at the same time. This activity will last for one year and we would only collect second-hand clothes which are washed and nearly new .

Ramby Tse, who is a fashion designer and the founder of CLASH, is happy to co-organize with Greeners Action this meaningful activity so she can fulfil her aspiration of green fashion. She has added some creativity into the old clothes in order to turn them into energetic and fashionable clothes. Greeners Action looks forward to this scheme and hopes to reduce the number of disposed old clothes. We hope to promote to the public the green concepts of reusing and protecting the earth. Moreover, we hope people can buy more second-hand clothes so as to reduce waste. We expect 3000 old clothes would be collected. Shum also supported this activity and hoped people would donate more old clothes.

Ramby targeted to make 1000 green clothes within one year. She pointed out that Green Fashion appeared in Europe and America in the late 1990s, and they have become popular in the recent four to five years, even being recommended during England Fashion Week. Consumers are becoming more aware of protecting the environment. The concept of ethical consumption has become more popular among individual consumers to the major markets. The development of the market is showing this phenomenon: the report of Co-operative Bank in November 2007 showed that the consumers in United Kingdom have consumed 81% more ethical products and services in the past few years. Also, they have bought 70% more organic clothes from fair trade, which is valued at about £52 million.